VSCO girl
(Internet slang, TikTok aesthetic) (A girl or woman who embraces) a trend or subculture of the late 2010s and early 2020s, characterized by heavy use of social media and relaxed, beachy fashion.
VSCO girl (2019) and clean girl (2022+) are both polished feminine TikTok aesthetics, but VSCO girl was crunchy-cute (scrunchies, Hydro Flasks, beachy) and clean girl is sleek-minimalist (slicked bun, gold hoops, dewy skin). Clean girl replaced VSCO girl as the dominant 'put-together' look.
| Dimension | VSCO girl | clean girl |
|---|---|---|
| Category | 👗 Fashion & Lifestyle | 👗 Fashion & Lifestyle |
| Region | — | Global |
| First attested | ~2010 | ~2022 |
| Views | 36 | 400 |
| Editorial status | community | community |
(Internet slang, TikTok aesthetic) (A girl or woman who embraces) a trend or subculture of the late 2010s and early 2020s, characterized by heavy use of social media and relaxed, beachy fashion.
An aesthetic built around looking effortlessly put-together: slicked-back bun, gold hoops, dewy skin, linen, matcha. Minimal but maximalist about skincare.
“"Wore my standard clean girl outfit — bun, hoops, Birkenstocks."”
The 2019 moment — Hydro Flask, scrunchies, Birks, sksksk.
The current 2022+ minimalist polished look — slicked bun, gold, dewy, beige.
VSCO girl (2019) and clean girl (2022+) are both polished feminine TikTok aesthetics, but VSCO girl was crunchy-cute (scrunchies, Hydro Flasks, beachy) and clean girl is sleek-minimalist (slicked bun, gold hoops, dewy skin). Clean girl replaced VSCO girl as the dominant 'put-together' look.
The 2019 moment — Hydro Flask, scrunchies, Birks, sksksk.
The current 2022+ minimalist polished look — slicked bun, gold, dewy, beige.
They overlap heavily but the connotations are different. Use the "when to use" sections above to pick the right one.