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2024 slang

2024 was the year mid finished its slow saturation, brat summer happened, looksmaxxing leaked from a fitness subforum into mainstream news, and 'Roman Empire' became the format for any thought you couldn't stop having. It was also the year algospeak fully matured — unalive and seggs went from creator workarounds to default vocabulary for under-18s.

This is a snapshot of what landed. A few of these (mid, looksmaxxing) survived into 2025; others (Roman Empire, beige flag) had already cooled by year-end. The fast-twitch words listed here mark a specific historical moment.

The 2024 lexicon · 76 terms

mid
mɪd
🔥 Gen Z & TikTok
brat
/brat/
🚀 Emerging / Viral
demure
/dɪˈmjʊr/
🚀 Emerging / Viral
delulu
/dəˈluːluː/
🔥 Gen Z & TikTok
girl dinner
ɡɜːl ˈdɪn.ər
🍔 Food & Drink
cottagecore
/ˈkɒ.tɪdʒ.kɔːr/
👗 Fashion & Lifestyle
coquette
/koʊˈkɛt/
👗 Fashion & Lifestyle
mob wife
/ˈmɒb waɪf/
🚀 Emerging / Viral
quiet luxury
/ˌkwaɪ.ə.tər ˈlʌk.ʃər.i/
👗 Fashion & Lifestyle
canon event
ˈkæn.ən ɪˈvent
🚀 Emerging / Viral
algo boost
🌐 Internet & Memes
algospeak
🌐 Internet & Memes
bed rot
🌐 Internet & Memes
beige flag
beɪʒ flæɡ
🌐 Internet & Memes
bffr
/biː fɔːr rɪəl/
🌐 Internet & Memes
big mood
🌐 Internet & Memes
big yikes
🌐 Internet & Memes
boujee
/ˈbuːʒi/
🌐 Internet & Memes
brainrot humor
🌐 Internet & Memes
brainworm
🌐 Internet & Memes
caught in 4k
🌐 Internet & Memes
cheugy
🌐 Internet & Memes
chronically online
🌐 Internet & Memes
cold take
🌐 Internet & Memes
cringe
/krɪŋdʒ/
🌐 Internet & Memes
doomscrolling
🌐 Internet & Memes
dunking
🌐 Internet & Memes
enshittification
🌐 Internet & Memes
finsta
🌐 Internet & Memes
FYP
/ɛf waɪ piː/
🌐 Internet & Memes
gatekeep
ˈɡeɪt.kiːp
🌐 Internet & Memes
green flag
🌐 Internet & Memes
grimace shake
ˈɡrɪm.ɪs ʃeɪk
🔥 Gen Z & TikTok
guilty pleasure
🌐 Internet & Memes
gyatt
ɡjæt
🔥 Gen Z & TikTok
highkey
ˈhaɪ.kiː
🌐 Internet & Memes
hot take
🌐 Internet & Memes
humble brag
🌐 Internet & Memes
indie sleaze
ˈɪn.di sliːz
👗 Fashion & Lifestyle
L
🌐 Internet & Memes
living rent free
🌐 Internet & Memes
lore
🌐 Internet & Memes
lore drop
🌐 Internet & Memes
love language
🌐 Internet & Memes
lowkey
ˈloʊ.kiː
🌐 Internet & Memes
lurker
🌐 Internet & Memes
main account
🌐 Internet & Memes
main character energy
🌐 Internet & Memes
manifest
🌐 Internet & Memes
milkshake duck
🌐 Internet & Memes
mood
muːd
🌐 Internet & Memes
NGL
/nɒt ˈɡɒnə laɪ/
🌐 Internet & Memes
NPC
/npiː-siː/
🌐 Internet & Memes
ohio
🌐 Internet & Memes
old money
oʊld ˈmʌn.i
👗 Fashion & Lifestyle
parasocial
🌐 Internet & Memes
pilled
🌐 Internet & Memes
plot armor
🌐 Internet & Memes
poggers
/ˈpɒɡərz/
🌐 Internet & Memes
pro tip
🌐 Internet & Memes
rage farming
🌐 Internet & Memes
ragequit
🌐 Internet & Memes
ratio
ˈreɪ.ʃi.oʊ
🌐 Internet & Memes
red flag
🌐 Internet & Memes
self-own
🌐 Internet & Memes
shadow ban
🌐 Internet & Memes
simp
/sɪmp/
🌐 Internet & Memes
simping
🌐 Internet & Memes
stan
/stæn/
🌐 Internet & Memes
TBH
/tə biː ˈɒnɪst/
🌐 Internet & Memes
the algorithm
🌐 Internet & Memes
touch base with reality
🌐 Internet & Memes
unalive
🌐 Internet & Memes
valid
🌐 Internet & Memes
W
🌐 Internet & Memes
Y2K
ˌwaɪ tuː ˈkeɪ
👗 Fashion & Lifestyle

Bottom line

Most of these are now in stage 3 of the slang lifecycle — saturated and fashionably ironic. By the end of 2026 we'll know which graduate to permanent English. See the lifecycle piece for the four-stage model.

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