The lifecycle of online platforms: first they're good to users, then they squeeze users to please advertisers, then they squeeze advertisers to please shareholders, and finally they're useless. Coined by Cory Doctorow, January 2023 WIRED.
"Opened Amazon looking for one item. Got 40 sponsored results. Full enshittification."
enshittification means The lifecycle of online platforms: first they're good to users, then they squeeze users to please advertisers, then they squeeze advertisers to please shareholders, and finally …. It's mostly used in casual online conversation. It's casual and generally safe with friends and online. It's standard online vocabulary; nothing inherently concerning about hearing it.
Slang is read by different audiences for very different reasons. The For parents view re-explains the term in plain, non-judgemental language so a caregiver can understand what their child means without needing the surrounding subculture. The For English learners view focuses on register (when it's safe to use), formal alternatives, and common mistakes — what a textbook won't teach you.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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