An enshittification arc is the full narrative trajectory of a platform or product as it travels from beloved to barely functional. Borrowed from storytelling's 'character arc,' it frames corporate decay as a plot with a beginning (launch hype), rising action (gradual feature removal, ad bloat), and a climax (the moment users mass-exodus). Naming the arc lets people treat a company's decline as a story they can analyze, predict, and — with some dark humor — enjoy watching unfold.
The documentary mapped out the entire enshittification arc of the social network from scrappy startup to surveillance hellscape in about ninety minutes.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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