Hyper enshittification is the accelerated, turbocharged version — when a platform collapses not over years but over months or even weeks, compressing the full decay arc into a frantic sprint. Where mega enshittification describes scale, hyper enshittification describes speed: decisions made in panic, features ripped out before replacements exist, monetization strategies deployed before the product is even stable. It's enshittification on fast-forward, often triggered by a new ownership change or an investor ultimatum.
After the acquisition closed, what took other platforms years unfolded in six months — textbook hyper enshittification at a velocity nobody expected.
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