Slangora

aegyo

Deliberately cute, sweet, or babyish behavior — pouty voices, finger hearts, exaggerated expressions.

eɪˈd͡ʒeɪoʊDocumented since 2000s2000sGen Ztrending287 viewsLast reviewed Jun 12, 2026+ Add a definition
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Etymology timeline

Born ~2000 · no dated citations yet
2000BornToday, 2026
Late-Millennial / Web 2.0 eraSee decade cohort →

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Definitions

Global
#1·May 8, 2026Globalcasual

Deliberately cute, sweet, or babyish behavior — pouty voices, finger hearts, exaggerated expressions. Idols perform it on variety shows; fans demand it constantly and idols often hate doing it.

See it in action
  • “De plus, la plupart des hommes coréens aiment voir les femmes pratiquer l'aegyo et certaines en jouent pour séduire.”

He refused to do aegyo for three years and then caved on a live stream and broke the whole fandom.
Origin: Borrowed from Korean 애교(愛嬌)(aegyo).
For parents

Aegyo is a Korean term for a cute, charming, childlike demeanour, often performed by K-pop idols and Korean drama characters. Cultural performance. Not concerning, just Korean vocabulary. If your kid uses it constantly, ask them where they first heard it, not to police their speech but to understand which online community they are in. Most slang of this kind moves through TikTok and group chats, so seeing it in your child's vocabulary just means they are plugged into normal teen internet culture.

For ESL learners

Aegyo is Korean cultural vocabulary describing cute, charming, sometimes childlike behaviour performed (especially by K-pop idols, drama characters, and young women). Use in K-pop and Korean cultural contexts. Formal equivalent: "performative cuteness." Common non-native mistake: treating as natural personality. Aegyo is typically performed and recognised as a cultural form, not necessarily an authentic disposition. Read or listen to the word in context several times before trying it yourself; the right register is harder to learn than the dictionary meaning.

Heard in the wild
  • “As a result, aegyo attains social significance by modifying established patterns of polite and intimate speech, rather than functioning as a separate register.”

  • “La palabra a menudo se traduce al español como «ternura» y puede compararse con el concepto japonés de _[kawaii](https://es.wikipedia.org/wiki/Kawaii "Kawaii")_ o con el equivalente chino, _sājiāo_. ## Antecedentes El aegyo desempeña un papel significativo en la cultura popular coreana, especialmente en los grupos musicales femeninos.”

  • “De plus, la plupart des hommes coréens aiment voir les femmes pratiquer l'aegyo et certaines en jouent pour séduire.”

Source: Slangora editorial
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For specific readers

Aegyo is a Korean term for a cute, charming, childlike demeanour, often performed by K-pop idols and Korean drama characters. Cultural performance. Not concerning, just Korean vocabulary. If your kid uses it constantly, ask them where they first heard it, not to police their speech but to understand which online community they are in. Most slang of this kind moves through TikTok and group chats, so seeing it in your child's vocabulary just means they are plugged into normal teen internet culture.

Why is this section here?

Slang is read by different audiences for very different reasons. The For parents view re-explains the term in plain, non-judgemental language so a caregiver can understand what their child means without needing the surrounding subculture. The For English learners view focuses on register (when it's safe to use), formal alternatives, and common mistakes — what a textbook won't teach you.

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