(slang) The process of someone or something becoming aligned with bro culture.
Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk.
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Regional slang from around the English-speaking world — British, Australian, Irish, Caribbean, Nigerian, Filipino, AAVE, and the hyphenated-English dialects that make the internet sound local.
See all Regional & Other slang on Slangora.