Gugu has multiple meanings: it can be Filipino for a foolish person, Indian for cooing baby sounds, or African-American slang. Context matters. Not concerning, but worth disambiguating. If your kid uses it constantly, ask them where they first heard it, not to police their speech but to understand which online community they are in. Most slang of this kind moves through TikTok and group chats, so seeing it in your child's vocabulary just means they are plugged into normal teen internet culture.