A Yorkshire dialect verb meaning to cosset or spoil a child — to pamper excessively. Also used as a noun for an irritable mood or sulk. A 'mard' can also be a person considered soft or feeble (a mardy). 'Mardy' — the adjective form — is the more widely known word, immortalized in the Arctic Monkeys song 'Mardy Bum.' The cluster of related forms is distinctly East Midlands/Yorkshire in character.
Her mum had marded her rotten and now she couldn't handle the slightest bit of discomfort.
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Regional slang from around the English-speaking world — British, Australian, Irish, Caribbean, Nigerian, Filipino, AAVE, and the hyphenated-English dialects that make the internet sound local.
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(Yorkshire) To cosset (a child).
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An irritable mood.
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