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Mondeo Man

(UK) A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.

ˌmɑnˈdeɪoʊ ˈmænDocumented since 1990s1990sMillennialhistorical130 viewsLast reviewed Jun 29, 2026+ Add a definition
🇬🇧 British & Irish slang
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Born ~1996 · no dated citations yet
1996BornToday, 2026
Millennial / early-internet eraSee decade cohort →

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UK
#1·Apr 27, 2026UK

(UK) A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.

Origin: After the Ford Mondeo, a family car, popularised by a phrase used by Tony Blair at the Labour Party conference in 1996, though the vehicle Blair mentioned was actually a Ford Sierra. Origin information sourced from Wiktionary contributors (CC BY-SA 4.0).
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UK and Irish slang — Cockney, Scouse, Geordie, Yorkshire, Glaswegian, Brummie, Welsh, West Country, plus Irish English. Centuries of regional dialects feeding into modern British and Irish street talk.

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