South African English slang for 'in a little while' or 'very soon' — but with a catch: it usually means slightly later than 'now' but sooner than 'just now,' making it part of South Africa's famously fuzzy temporal spectrum. Locals know exactly what it means contextually, but newcomers often find themselves confused about whether anything will actually happen immediately. An essential piece of South African English vocabulary.
Don't stress, he said he's coming now-now — probably five minutes, maybe twenty.
Add your own interpretation of "now-now".
Regional slang from around the English-speaking world — British, Australian, Irish, Caribbean, Nigerian, Filipino, AAVE, and the hyphenated-English dialects that make the internet sound local.
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(South Africa) right now; immediately; very soon.
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