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now-now

South African English slang for 'in a little while' or 'very soon' — but with a catch: it usually means slightly later than 'now' but sooner than 'just now,' making it part of South Africa's famously fuzzy temporal spectrum.

ˈnoʊnaʊ136 viewsLast reviewed Jun 29, 2026+ Add a definition
🗺️ Regional & Other
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#1·Apr 28, 2026

South African English slang for 'in a little while' or 'very soon' — but with a catch: it usually means slightly later than 'now' but sooner than 'just now,' making it part of South Africa's famously fuzzy temporal spectrum. Locals know exactly what it means contextually, but newcomers often find themselves confused about whether anything will actually happen immediately. An essential piece of South African English vocabulary.

Don't stress, he said he's coming now-now — probably five minutes, maybe twenty.
Origin: Part of a distinctly South African English temporal system alongside 'just now' and 'now,' likely influenced by Afrikaans usage patterns. Editorial expansion authored on Slangora.
For parents

Now-now means: South African English slang for 'in a little while' or 'very soon' - but with a catch: it usually means slightly later than 'now' but sooner than 'just now,' making it part of South Africa's. It is mainly South African English and may not be understood outside that context. There is no real cause for parental concern; it is descriptive vocabulary rather than risky behaviour.

For ESL learners

now-now means: South African English slang for 'in a little while' or 'very soon' - but with a catch: it usually means slightly later than 'now' but sooner than 'just now,' making it part of. Register: very informal, slang. Suitable only for casual conversation, chat and social media. Do not use in business, academic or news writing. A common learner mistake is using the word in a register it does not fit, or assuming a single global meaning; native speakers immediately notice when slang appears in formal contexts, so always check the surrounding register before producing it yourself.

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#2·Apr 27, 2026

(South Africa) right now; immediately; very soon.

Cluster: intensifier
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For specific readers

Now-now means: South African English slang for 'in a little while' or 'very soon' - but with a catch: it usually means slightly later than 'now' but sooner than 'just now,' making it part of South Africa's. It is mainly South African English and may not be understood outside that context. There is no real cause for parental concern; it is descriptive vocabulary rather than risky behaviour.

Why is this section here?

Slang is read by different audiences for very different reasons. The For parents view re-explains the term in plain, non-judgemental language so a caregiver can understand what their child means without needing the surrounding subculture. The For English learners view focuses on register (when it's safe to use), formal alternatives, and common mistakes — what a textbook won't teach you.

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🗺️About Regional & Other slang

Regional slang from around the English-speaking world — British, Australian, Irish, Caribbean, Nigerian, Filipino, AAVE, and the hyphenated-English dialects that make the internet sound local.

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