A playful variant of 'crunchy mom' — internet shorthand for a mother who embraces natural, holistic, and often attachment-based parenting approaches: think breastfeeding, babywearing, homeschooling, essential oils, and avoiding mainstream medicine. The 'scrunchy' version is a blend between 'silky' (conventional, mainstream parenting) and 'crunchy', suggesting a mom who picks and chooses her battles rather than going full granola. The terms are mostly self-applied with humour in online parenting communities.
She described herself as a scrunchy mama — all for cloth nappies but absolutely not giving up her epidural.
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Regional slang from around the English-speaking world — British, Australian, Irish, Caribbean, Nigerian, Filipino, AAVE, and the hyphenated-English dialects that make the internet sound local.
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(hypocoristic, North America) Scrunchy mom.
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