(business, US) A retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and "killing" the existing retailers.
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Gaming slang across genres — from OP, nerf, and buff to carry, clutch, jungle, and wombo combo. The lingo of esports, streamers, and ranked lobbies everywhere.
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(speedrunning) A speedrun so fast that beating it is considered unattainable, thereby "killing" the category it became the record for.
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