Informal slang meaning to make something more feminine or girly — to redesign, rebrand, or adapt something so it appeals to women or conforms to feminine aesthetics. Can be used neutrally to describe product marketing decisions or more critically as a complaint about things being "softened" or made less traditionally masculine. Shows up in gaming, sports, and entertainment discourse when audiences debate demographic shifts.
Fans complained online that the sequel was trying to chickify the franchise by replacing the gritty storyline with romance subplots.
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(slang) To girlify, sissify, feminize.
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Regional slang from around the English-speaking world — British, Australian, Irish, Caribbean, Nigerian, Filipino, AAVE, and the hyphenated-English dialects that make the internet sound local.
See all Regional & Other slang on Slangora.