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yassify

(transitive, Internet slang) To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminine, and often unrecognizable.

ˈjɑːs.ɪ.faɪ̯Coined ~20212020sGen Alpha126 viewsLast reviewed Jun 29, 2026+ Add a definition
👗 Fashion & Lifestyle
2 definitions
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Etymology timeline

Born ~2021 · no dated citations yet
2021BornToday, 2026

Definitions

#1·Apr 26, 2026

(transitive, Internet slang) To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminine, and often unrecognizable.

To yassify yourself and get stuck in with the yassification trend on Twitter, it's kind of up to you on your best photo editing method. The most commonly used one, though, is FaceApp. Once you've got the app, you can play around with the…
Origin: , equivalent to . Popularized by the [https://twitter.com/yassifybot YassifyBot] account on Twitter (which is not actually a bot) created on November 13, 2021 by a college student known online as "Denver Adams" who would repeatedly run images through FaceApp until they were virtually unrecognizable. Origin information sourced from Wiktionary contributors (CC BY-SA 4.0).
For parents

"yassify" means: To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminin.... This is informal slang, common in casual speech, texting and social media, but not appropriate for school work, applications or professional settings. There is no real cause for concern in itself; it is everyday peer vocabulary. If your child uses it, a light comment about audience and register is usually enough — no need to escalate. Context, more than the word, tells you whether to follow up.

For ESL learners

"yassify" means: To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminin.... Register: informal slang, fine in casual conversation, texting and social media but not in academic essays, business writing or formal speech. A common non-native mistake is to use the word in the wrong register, or to assume one fixed meaning when it is actually polysemous; always check the surrounding register and the audience before producing it yourself. In formal writing, prefer a neutral synonym or a short descriptive phrase, and use this word only when you have heard or read it being used naturally in a comparable context.

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#2·Apr 26, 2026

(figuratively, sometimes, derogatory) To present (something) as fashionable and glamorous, often by removing or disguising aspects which are considered unappealing.

Requests to yassify certain trans and non-binary celebrities, and people of colour, felt problematic to many; the FaceApp's eurocentric beauty filters implying BIPOC are only "yass"-worthy when they're made to appear more caucasian or ra…
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For specific readers

"yassify" means: To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminin.... This is informal slang, common in casual speech, texting and social media, but not appropriate for school work, applications or professional settings. There is no real cause for concern in itself; it is everyday peer vocabulary. If your child uses it, a light comment about audience and register is usually enough — no need to escalate. Context, more than the word, tells you whether to follow up.

Why is this section here?

Slang is read by different audiences for very different reasons. The For parents view re-explains the term in plain, non-judgemental language so a caregiver can understand what their child means without needing the surrounding subculture. The For English learners view focuses on register (when it's safe to use), formal alternatives, and common mistakes — what a textbook won't teach you.

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