British English for a cigarette packet — the small cardboard box that holds a pack of cigarettes. 'Fag' is standard informal British slang for a cigarette with no offensive connotation in UK usage. The phrase also appears in 'back-of-a-fag-packet' calculations, meaning a quick, rough estimate jotted down with minimal care or precision, often used to critique a plan as underthought or improvised.
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UK and Irish slang — Cockney, Scouse, Geordie, Yorkshire, Glaswegian, Brummie, Welsh, West Country, plus Irish English. Centuries of regional dialects feeding into modern British and Irish street talk.
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He pulled out a crumpled fag packet and wrote down the figures on the back like that constituted a business plan.
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(UK, informal) A cigarette packet.
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