ABM

ABM stands for Account-Based Marketing, a B2B sales strategy targeting specific high-value accounts. Workplace jargon. Not concerning. If your kid uses it constantly, ask them where they first heard it, not to police their speech but to understand which online community they are in. Most slang of this kind moves through TikTok and group chats, so seeing it in your child's vocabulary just means they are plugged into normal teen internet culture.

ABM is a business acronym for "Account-Based Marketing," a B2B marketing strategy targeting specific high-value accounts rather than broad markets. Use in marketing and sales writing. Formal equivalent: "Account-Based Marketing." Common non-native mistake: confusing with other ABM acronyms (Anti-Ballistic Missile, etc.). Always spell out on first use in non-marketing contexts. Read or listen to the word in context several times before trying it yourself; the right register is harder to learn than the dictionary meaning.