The un-self-serious $1.50 Costco hot dog with a tiny kid-sized bun. Costco's refusal to raise the price since 1985 (when it was $1.50) is corporate lore. "The best value in American retail" — a slogan the company never needed.
"Costco date: two hot dogs, a churro, a slice. $8 total. Unbeatable."
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