brand book
(marketing) A book detailing brand guidelines.
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(marketing) A book detailing brand guidelines.
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(US, livestock) A book recording the brands used by local livestock owners.
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- brand59%
The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
- burn book58%
(slang) A book for writing unpleasant information about others.
- brand56%
A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
- book of business56%
Book of business is a professional American term — common in law, insurance, finance, and consulting — referring to the portfolio of clients or accounts a professional manages. It implies something portable and personal: a financial advisor or lawyer's book of business is often their most valuable professional asset, transferable when they change firms. The phrase carries a mercantile register that can sit uneasily against the service ethic professions publicly claim to uphold.