A pistachio-and-kataifi (shredded phyllo) filled chocolate bar that went ballistically viral in 2024 after a TikTok ASMR video. Resale prices hit $25 per bar.
"Lined up 40 minutes for a single Dubai chocolate."
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By late 2024, supermarkets worldwide were selling Dubai chocolate knockoffs, TikTok was full of home-recipe versions, and the original creator's waitlist stretched into 2026. Nothing encapsulates viral food economics better.
"Found Dubai chocolate at Aldi for $4. The original is $25. Hard to tell the difference."
Add your own interpretation of "Dubai chocolate".
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