Fashion industry abbreviation for Fall/Winter, the major seasonal collection that designers and retailers release each year in preparation for the colder months.
Fashion industry abbreviation for Fall/Winter, the major seasonal collection that designers and retailers release each year in preparation for the colder months. Used constantly in fashion media, lookbooks, runway coverage, and retail marketing, usually followed by the year — FW24, FW25. If you follow fashion at any level, you'll encounter FW dozens of times a season, whether in Instagram captions, Vogue features, or brand newsletters.
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The aesthetic vocabulary of how people dress now — quiet luxury, coquette, mob wife, coastal grandmother, Y2K core, and every "-core" that came after.
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(fashion) ; often followed by a year.
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