'It's giving' is a 2021-onward expression meaning 'it has the vibe of' or 'it reminds me of'. 'It's giving 90s' = 'it has a 90s feel'. 'It's giving rich aunt energy' = 'it has the vibe of a rich aunt'. Used to compliment, mock or describe aesthetics. If your teen says 'it's giving', they are characterising the vibe of something. Harmless and very common in current youth speech. Originated in ballroom and drag culture.
it's giving
A phrase used to describe the vibe or aesthetic of something.
Etymology timeline
Born ~2020 · 1 year of recorded useSeen in the wild
All Rights Reserved. # It's Giving Updated 2 years ago by [Zach](https://knowyourmeme.com/users/zach--15).
All Rights Reserved. # It's Giving Updated 2 years ago by [Zach](https://knowyourmeme.com/users/zach--15).
Definitions
A phrase used to describe the vibe or aesthetic of something. "It's giving main-character energy," "it's giving 2014 Tumblr," "it's giving trying-too-hard." Ballroom / Black queer slang; mainstreamed on TikTok in the early 2020s. The word "giving" is doing all the verb work in the sentence.
'It's giving' is a 2021-onward expression meaning 'it has the vibe of' or 'it reminds me of'. 'It's giving 90s' = 'it has a 90s feel'. 'It's giving rich aunt energy' = 'it has the vibe of a rich aunt'. Used to compliment, mock or describe aesthetics. If your teen says 'it's giving', they are characterising the vibe of something. Harmless and very common in current youth speech. Originated in ballroom and drag culture.
'It's giving' is a 2021-onward construction meaning 'it has the vibe / energy / aesthetic of [X]'. Followed by a noun phrase: 'it's giving 90s', 'it's giving Pinterest mum', 'it's giving messy'. Originated in African-American ballroom and drag culture, mainstreamed via TikTok. Register: informal, Gen Z. In formal English use 'it resembles', 'it evokes' or 'it has the feel of'. A common learner mistake is to use 'is giving' with a person as subject; it is the impersonal 'it' construction.
“All Rights Reserved. # It's Giving Updated 2 years ago by [Zach](https://knowyourmeme.com/users/zach--15).”
— Firecrawl: It's Giving - Know Your Meme· Dec 2021“All Rights Reserved. # It's Giving Updated 2 years ago by [Zach](https://knowyourmeme.com/users/zach--15).”
— Firecrawl: It's Giving - Know Your Meme· Dec 2021
Comments
For specific readers
Why is this section here?
Slang is read by different audiences for very different reasons. The For parents view re-explains the term in plain, non-judgemental language so a caregiver can understand what their child means without needing the surrounding subculture. The For English learners view focuses on register (when it's safe to use), formal alternatives, and common mistakes — what a textbook won't teach you.
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Other words near "it's giving" (I)
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Related terms
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Semantically related
- giving75%
(slang) Awesome, outstanding, radiating, stunning; exceeding expectations. (Probably derived from earlier transitive use of give off [a certain vibe or appearance], as in this outfit gives ‘college girl’, that one is giving ‘old Hollywood’.).
- giving66%
The act of bestowing as a gift; a conferring or imparting.
- giving65%
Having the tendency to give; generous.
- give it large65%
(UK, slang) To boast or impress.
- give it mouth63%
A dated British slang phrase meaning to speak loudly, speak up, or give voice to something with confidence and volume. If someone told you to give it mouth, they were urging you to stop muttering and actually project — to put your words out there boldly. It sits alongside similar British expressions about speaking one's mind and can also imply boasting or exaggerating. Mostly historical now, but the expression captures a very British directness about the act of speaking up.