mom test

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#1·5h ago

(business, North America) A method of asking open-ended questions to consumers about a product or business idea, in order to gain honest feedback.

Origin: Coined by Rob Fitzpatrick in 2013. The idea is that someone could use the method against their own mother, despite the usual positive bias that she would have for her child's ideas. Origin information sourced from Wiktionary contributors (CC BY-SA 4.0).

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