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mom test

(business, North America) A method of asking open-ended questions to consumers about a product or business idea, in order to gain honest feedback.

ˈmɑm ˈtɛstDocumented since 2010s2010sGen AlphaCurrent99 viewsLast reviewed Jun 29, 2026+ Add a definition
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Born ~2013 · 1 year of recorded use
2013Born2026: 1 citationToday, 2026

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#1·Apr 27, 2026

(business, North America) A method of asking open-ended questions to consumers about a product or business idea, in order to gain honest feedback.

Origin: Coined by Rob Fitzpatrick in 2013. The idea is that someone could use the method against their own mother, despite the usual positive bias that she would have for her child's ideas. Origin information sourced from Wiktionary contributors (CC BY-SA 4.0).
Heard in the wild
  • “Gratz. You're not a dev, you're an entrepreneur now. You've got one heck of a motivation. Tip; read The Mom Test. Ps, are those Australian trees?”

    — Bluesky· May 2026
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