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own brand

(UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; .

ˈoʊn ˈbɹændCurrent119 viewsLast reviewed Jun 29, 2026+ Add a definition
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4 citations · last seen May 2026

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UK
#1·Apr 27, 2026UK

(UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; .

Supermarkets are fighting national brands with own brand products.
For parents

"own brand" means: A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that na.... This is a fairly neutral word with no inherent risk attached. There is no real cause for parental concern; it is descriptive vocabulary rather than something dangerous. If your child uses it, context will usually make the meaning clear. A brief, curious question about where they heard it is generally enough to know whether to follow up.

For ESL learners

"own brand" means: A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that na.... Register: neutral, standard English, usable in most everyday contexts. Note the regional or dialect label (UK) — usage may sound odd outside that variety. A common non-native mistake is to use the word in the wrong register, or to assume one fixed meaning when it is actually polysemous; always check the surrounding register and the audience before producing it yourself. In formal writing, prefer a neutral synonym or a short descriptive phrase, and use this word only when you have heard or read it being used

Cluster: money
Heard in the wild
  • “❄️ With a sprinkling of our own brand of scary little magic, the #MayvenSLG Festival Cornwall, Winter 2023, was an exhilarating feast for the senses! Relive the magic here 👉 buff.ly/4c0GyMH”

    — Bluesky· May 2026
  • “Forever grateful tezukas own brand of weird whimsy didn’t get adopted into The Cozy Beats And Vibes To Study To conglomerate of ai fueled nostalgia slop”

    — Bluesky· May 2026
  • “Gonna start my own brand with “you can get through the day with minimal flair ups!” And “Maybe go outside at some point?” On the packaging instead.”

    — Bluesky· May 2026
  • “The hardest was popcorn 🍿. But then found a lovely Canadian farmer, family business, that harvests and produces their own brand, Uncle Bob's. Yummy.”

    — Bluesky· May 2026
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For specific readers

"own brand" means: A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that na.... This is a fairly neutral word with no inherent risk attached. There is no real cause for parental concern; it is descriptive vocabulary rather than something dangerous. If your child uses it, context will usually make the meaning clear. A brief, curious question about where they heard it is generally enough to know whether to follow up.

Why is this section here?

Slang is read by different audiences for very different reasons. The For parents view re-explains the term in plain, non-judgemental language so a caregiver can understand what their child means without needing the surrounding subculture. The For English learners view focuses on register (when it's safe to use), formal alternatives, and common mistakes — what a textbook won't teach you.

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