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price point

(marketing, chiefly, US) A price, viewed as one of a number of prices for related retail goods.

ˈpɹaɪs ˈpɔɪntCurrent152 viewsLast reviewed Jun 29, 2026+ Add a definition
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5 citations · last seen May 2026

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#1·Apr 27, 2026

(marketing, chiefly, US) A price, viewed as one of a number of prices for related retail goods.

Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.
Heard in the wild
  • “What price point are you calling alot of money. I got my work loafers at DSW for 80 bucks, same ones were 140 at macys across the way and were cheapest there.”

    — Bluesky· May 2026
  • “Drawn on a Wacom Moveinkpad Pro. By-in-far the best drawing experience I've ever had on any tablet at any price point. Amazing pen, a great screen and just feels right to draw on. It's closest competitor (Ipad Pro) costs $400+ more then the Moveinkpad.”

    — Bluesky· May 2026
  • “A price point advantage is no longer measured in millions of dollars below the competition, but in mere thousands.”

    — Bluesky· May 2026
  • “I am fully expecting this game to “flop.” Maybe it’ll still be a commercial success but I’m expecting it to not meet the genuinely massive hype it has received. Especially at that price point.”

    — Bluesky· May 2026
  • “In today’s environment of high jet fuel prices Spirit can’t operate. People they flew had a price point and that price couldn’t increase. If the price did increase people wouldn’t fly Spirit and an airline can’t fly planes and lose money every day. This is simple economics.”

    — Bluesky· May 2026
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#2·Apr 27, 2026

(marketing, chiefly, US) To set price points on goods; to engage in price-lining.

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