To make something popular again after it fell out of fashion — the verb form of a cultural comeback. You can repopularize a music genre, a fashion trend, a forgotten TV show, or even a slang word. It's the linguistic equivalent of a revival, and in the age of TikTok, repopularizing things is basically a full-time industry. One viral post can repopularize a 30-year-old song overnight. Straightforward modern American English, no slang baggage, totally understood.
That one TikTok video managed to repopularize an entire 90s fashion trend among Gen Z.
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(US, transitive) To make popular again.
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