(US, economics, urban studies) The closing of numerous brick-and-mortar retail stores in the United States, especially those of large chains, beginning around 2010.
(US, economics, urban studies) The closing of numerous brick-and-mortar retail stores in the United States, especially those of large chains, beginning around 2010.
Toys “R” Us is hardly the only retail operation to learn this lesson the hard way. The so-called retail apocalypse felled roughly 7,000 stores and eliminated more than 50,000 jobs in 2017.
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(internet slang) A series of events whereby advertisers stopped their marketing campaigns on the video-sharing site YouTube, causing YouTube to introduce stricter guidelines on video monetization.
(UK) A type of shopping center usually built on the outskirts of a town or city, typically containing a number of retail outlets such as chain stores.
A fashion mood (2023–2024) inspired by actual or imagined economic downturn — slouchy oversized blazers, bad bangs, smudgy eyeliner, an American Apparel reference. Cousin of indie sleaze.
The state of being deeply awakened to and obsessed with the fragility of YouTube's ad-based creator economy, usually after personally surviving a brutal CPM crash. Someone who's adpocalypse pilled has done the reading, watched all the creator-economy explainers, diversified to twelve revenue streams, and will not shut up about platform dependency in comment sections. They bring up advertiser boycotts in conversations that have nothing to do with advertising. They've stared into the adpocalypse and come out the other side both wiser and significantly more paranoid.