Quietly introducing a new partner to your social media — a cropped hand, a blurry figure — without confirming anything. The warm-up before a "hard launch."
"Soft launched him in my story with just his elbow."
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The soft launch sequence typically goes: vague hand, slightly-less-vague profile, then a full tagged photo once the relationship crosses a stability threshold. Skipping steps is considered bold.
"Day 12: she soft launched his hand. Day 47: hard launch at the wedding."
Add your own interpretation of "soft launch".
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