A person's 'villain era' is a self-claimed phase of putting yourself first, setting firm boundaries, prioritising your own needs and being unapologetic about it — even if others perceive it as selfish. Popularised on TikTok around 2022. If your teen declares she is in her 'villain era', she is asserting self-prioritisation. Generally healthy if it means saying no more and standing up for herself; only worth a conversation if it becomes a justification for hurting others.