Weet-Bix

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#1·4h ago

(Australia, New Zealand, South Africa) A breakfast cereal sold in Australia and New Zealand, consisting of biscuits of compressed wholegrain flakes.

1995, Dave Warner, City of Light, Fremantle Arts Centre Press, [http://books.google.com.au/books?id=QpjmqV-teqoC&q=%22his%7Cher%7Ctheir%7Cyour%7Cmy+Weet-Bix%22&dq=%22his%7Cher%7Ctheir%7Cyour%7Cmy+Weet-Bix%22&hl=en&sa=X&ei=lEi3UO-8GKrJmAX…

Origin: A deliberate alteration of wheat + biscuit. A trademark owned by Sanitarium Health and Wellbeing Company, used in Australian English from the 1920s onwards. Origin information sourced from Wiktionary contributors (CC BY-SA 4.0).

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