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awww

A lengthened spelling of "aw", used as an exclamation of endearment ("awww, baby!"), sympathy ("awww, that's rough"), or mock-sympathy / sarcasm ("awww, did the billionaire have a bad day?").

ˈɔˈwɔmainstream150 viewsLast reviewed Jun 12, 2026+ Add a definition
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#1·Jun 8, 2026Globalinformal

A lengthened spelling of "aw", used as an exclamation of endearment ("awww, baby!"), sympathy ("awww, that's rough"), or mock-sympathy / sarcasm ("awww, did the billionaire have a bad day?"). Number of W's scales with the intensity of the feeling. Pre-dates social media but is now most heavily seen in comment replies to pet videos, baby photos, and engagement posts.

Awww she fell asleep on his shoulder, this is too cute
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