Bestie maxxing is the deliberate, slightly obsessive effort to be the absolute best best friend you can possibly be — planning the thoughtful gifts, remembering every detail about people's lives, showing up earlier than asked, and consistently out-performing the baseline of what friendship requires. Someone who's bestie maxxing is treating the friendship like a project to optimize: more quality time, more check-ins, more intentional effort. It can come from a good place or from anxious people-pleasing, but either way the results are often the same — their besties are extremely well taken care of.
She's been bestie maxxing since the breakup — flew out to be there in person, brought snacks, had a whole itinerary.
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