The act of optimizing every aspect of one's hustle, personal brand, or entrepreneurial output to its theoretical maximum — often referring to someone obsessively monetizing skills, networking relentlessly, and treating daily life like a startup. Has both admiring and ironic uses online.
He turned his lunch break into a podcast episode — full business maxxing at this point.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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