(Internet slang) Something that is popular, trendy or newsworthy at the moment but is unlikely to remain so long-term.
Why am I so fascinated by the current thing? Well, in part, the exact same dynamics play out in tech, business, and finance every day. Once you see it, you can't unsee it.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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