follow4follow

(Internet slang) ; a practice where a user follows another user who follows them.

(Internet slang) On social media services, the practice of liking a person's post or page in exchange for said person mutually liking one's post or page back, sometimes with the goal of artificially inflating one's like count.

(Internet slang) On the video-sharing service YouTube, the practice of subscribing to a person's channel in exchange for said person mutually subscribing back to one's channel, often with the goal of artificially inflating one's subscriber count.

(internet slang) A social media account used for posting things regarded as flops or failures.

(Internet slang) To attempt to raise one's popularity or profile online by gaining as many likes or shares as possible.