When a group's collaborative effort actively produces worse results than any individual working alone — the opposite of what synergizing is supposed to achieve. Negative synergize is the dark irony at the heart of corporate team culture: the possibility that bringing people together, running alignment sessions, and coordinating across functions can make outcomes demonstrably worse. It's chaos dressed in the language of cooperation. The committee that designs a camel when it wanted a horse. The cross-functional team that ships nothing. Negative synergize is when the whole is less than the sum of its parts.
That six-person rebranding committee was pure negative synergize — the original idea was better.
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