(transitive) To raise (someone) to a more important, responsible, or remunerative job or rank.
He promoted his clerk to office manager.
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(transitive) To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.
They promoted the abolition of daylight saving time.
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(transitive) To encourage, urge or incite.
They promoted the new film with giant billboards.
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