Hug and kiss. The single-letter version of "hugs and kisses" used to sign off affectionate messages — texts, DMs, Instagram captions and emails between close friends. The "x" is the kiss, the "o" the hug. Common as an email sign-off in fashion, beauty and lifestyle industries.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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Hugs and kisses. A more emphatic, doubled-up version of "xo" used to sign off warm or affectionate messages. Iconically associated with the narrator of the Gossip Girl TV series, who ended every voice-over with "xoxo, Gossip Girl".
Hugging and kissing.
A yellow smiling face with two open hands raised, as if offering a hug. Means warm affection, comfort, "sending hugs", or virtual support during a hard moment. Reads sincere and slightly soft / wholesome. In 2026 it's also been ironically reclaimed as the "stop being so positive" sarcastic-hug emoji on Twitter, but the sincere read still dominates in texting.
A red lipstick kiss print. Much more direct than 😘 — past "are we flirting?" into "yes we are". Used in dating-app messages, sexting, song lyrics and burlesque-themed content. Also shows up in performative friendship contexts (drag, ballroom, theatre kids) where it's read as glamorous rather than sexual. The single most common emoji at the end of an "I want you" text.