The season — often autumn or winter — when people get extra cuffed up, soft, and relationship-focused, calling their partners 'bb' constantly and posting cozy couple content. BB szn is characterized by heightened affection, blanket nests, and cuffing-season energy.
The temps dropped and everyone started posting matching PJs — it's officially bb szn.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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