Taking the Boris Johnson playbook to its absolute logical extreme — maximising the dishevelled charisma, the elaborate non-answers, the ambitious announcements with zero infrastructure behind them, and the baffling political longevity. Bojo maxxing isn't just being a bit chaotic; it's committing fully to the bit: the hair, the Latin quotes deployed at wrong moments, the somehow charming incompetence performed at industrial scale. Whether admirable or horrifying depends entirely on whether you're entertained by it or governed by it.
That press conference was bojo maxxing — twenty minutes of enthusiasm and exactly zero policy specifics.
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