The time of year — culturally identified as autumn through early winter — when cozymaxxing becomes socially normalized and even expected. Cozymaxxing szn is when the aesthetic of blankets, warm drinks, dim lights, and staying in transitions from personal preference to collective mood. Social media fills with hygge aesthetics, candle hauls, and soup content. Going out feels like a betrayal of the season's energy. Staying in becomes the correct choice by community consensus.
First cold snap and everyone's acting like it's cozymaxxing szn — I saw three soup posts before noon.
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