That stretch of the year — usually deep winter or post-burnout autumn — when optimizing your sleep stops being a personal quirk and becomes a full cultural moment. During sleepmaxxing szn, your timeline floods with mouth-tape hauls, magnesium glycinate reviews, and sunrise-alarm unboxings. Everyone's suddenly tracking their REM cycles and competing for the best sleep score like it's a leaderboard. It's the wellness equivalent of a seasonal sale: for a few weeks, nobody apologizes for being in bed by 9 PM and treating their bedtime routine like a sacred ritual.
The moment the clocks fall back, it's officially sleepmaxxing szn and my cart fills up with blackout curtains.
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