The mental state of actively resisting purchase triggers — you've switched off the algorithm, closed the shopping app, and entered a zone of deliberate non-buying. Deinfluencing mode is both a mindset and a flex: you've opted out of the endless "add to cart" loop and are now watching haul videos purely as entertainment, unmoved. It often follows a budget check or a credit card statement that hit different. It's the conscious antidote to doom-scrolling straight into your Amazon order history.
I'm in full deinfluencing mode this month — every time I see a "you need this" Reel I just scroll past and feel nothing.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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