A cultural moment — often post-holiday or post-overconsumption wave — when the internet collectively pivots from hauls to honesty.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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TikTok's anti-trend format where creators tell viewers what NOT to buy. The inverse of a haul. Often the video that ends your shopping cart — you see the honest review and close the tab. Popular among creators trying to rebuild trust after years of paid promotion.
The aesthetic and value system built around intentional non-consumption — thrifted wardrobes, use-what-you-have shelfies, and feeds deliberately stripped of unboxing content. Deinfluencing core isn't just about saying no to purchases; it's about making that restraint look intentional and even aspirational. Think: organized pantries of existing products, capsule wardrobes with zero new additions, and a visible pride in not participating in trend cycles. It's minimalism's cooler, more politically conscious younger sibling.
Taking the deinfluencing ethos to its logical extreme — not just resisting purchases but actively optimizing your entire life around consumption refusal. Someone who's deinfluencing maxxing has unsubscribed from every brand email, removed all shopping apps, audited their subscriptions, and probably gone viral for returning something they impulse-bought three seconds after unboxing. It's the maximalist application of a minimalist value: squeeze every last drop of anti-consumerism out of your day.
A cultural moment — often post-holiday or post-overconsumption wave — when the internet collectively pivots from hauls to honesty. Deinfluencing szn is when your For You page fills with "things I regret buying" videos, destash content, and creators doing "use what you have" challenges. It tends to spike in January after Christmas spending guilt or after a viral splurge trend peaks and the backlash arrives. Recognizing you're in deinfluencing szn means the pendulum has swung hard away from buy-buy-buy.
It's officially deinfluencing szn — every creator I follow just posted a "stop buying this" video in the same week.
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