A cultural moment — often post-holiday or post-overconsumption wave — when the internet collectively pivots from hauls to honesty. Deinfluencing szn is when your For You page fills with "things I regret buying" videos, destash content, and creators doing "use what you have" challenges. It tends to spike in January after Christmas spending guilt or after a viral splurge trend peaks and the backlash arrives. Recognizing you're in deinfluencing szn means the pendulum has swung hard away from buy-buy-buy.
It's officially deinfluencing szn — every creator I follow just posted a "stop buying this" video in the same week.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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