The practice of taking internal product use to an extreme — not just testing your own software but fully replacing every external tool with it, running all workflows through the product even when better alternatives exist, and treating every edge case you encounter as data. Dogfood maxxing is fanatical commitment to the idea that builders should live inside what they build. At its best, it produces battle-tested products with unusually thoughtful design. At its worst, it means the team is navigating a broken internal tool in the name of principle while the actual users suffer.
They're dogfood maxxing so hard they migrated all internal comms to their own messaging app three months before it was stable.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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