The mindset of someone who has become deeply convinced that the only way to build good products is to use them yourself — and who can't stop evangelizing this belief to anyone who will listen.
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Using your own product internally. "Eat your own dog food." Exposes bugs before customers do and forces the team to care about the experience.
The revealing moment when a team tries to use their own product and it breaks — exposing the gap between how a product was designed to be used and how it actually performs under real conditions. The dogfood fail is the product builder's version of a reality check: you sat through all the demos, approved all the features, nodded at every sprint review, and then opened the thing yourself and immediately hit a wall that users have apparently been hitting for months. It's embarrassing, educational, and almost always preventable if dogfooding had happened earlier.
The operational state where a team is actively running, using, and depending on their own product in day-to-day work — not just testing it but actually relying on it like an external user would. Dogfood mode is a shift in posture: you stop treating the product as a thing you're building and start treating it as a tool you need. It reveals problems that no QA process catches, because the feedback is immediate, personal, and comes with actual frustration attached. Companies that stay in dogfood mode tend to build better products; companies that leave it get surprised by their own launch.
The mindset of someone who has become deeply convinced that the only way to build good products is to use them yourself — and who can't stop evangelizing this belief to anyone who will listen. Dogfood pilled engineers are the ones who turn every meeting into a conversation about whether the team is actually using what they're building, and who treat shipping something you wouldn't personally use as a moral failure. They're often right. They can also be exhausting. But the products that come out of dogfood-pilled teams tend to have a quality of care that users notice immediately.
He got completely dogfood pilled after one bad launch and now refuses to sign off on any feature the team doesn't use themselves.
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