mumfluencer
(UK, informal, neologism) A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
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(UK, informal, neologism) A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.
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