The most extreme, perfectly distilled, or unintentionally hilarious manifestation of a particular ideological fixation — the take or behavior that so completely embodies a brainworm that it becomes the definitive example other people point to. Peak brainworm is often identified in hindsight, when someone's obsessive conviction leads them to a conclusion so outlandish that even fellow believers have to pause. It's become a benchmark: when you want to explain a specific rabbit hole to an outsider, you find the peak brainworm moment and play it for them.
Him claiming that his grocery loyalty card was a government surveillance tool is peak brainworm — I'm saving that clip forever as the exact moment he fully went.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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