British informal phrase meaning to listen very attentively or carefully, as if physically pinning one's ears back to catch every sound. The image suggests active, focused listening rather than passive hearing. Used colloquially to encourage someone to pay close attention to what is about to be said.
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UK and Irish slang — Cockney, Scouse, Geordie, Yorkshire, Glaswegian, Brummie, Welsh, West Country, plus Irish English. Centuries of regional dialects feeding into modern British and Irish street talk.
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(UK, informal) To listen attentively.
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