proffee pilled

Being in proffee mode means you've committed to the protein-coffee lifestyle as your primary fuel system and operating state. It's not just making one proffee — it's making it every morning without thinking, having your protein and cold brew pre-staged on the counter, and measuring your productivity in proffee cycles. Proffee mode is the wellness-grind overlap where you're simultaneously optimising your macros and your caffeine intake. People in proffee mode will convert you. They will send you their exact recipe unprompted. They are thriving.

Coffee mixed with a protein shake or protein powder, creating a drink that provides both caffeine and protein.

Proffee core is the aesthetic universe that surrounds the proffee drink — protein powder mixed with iced coffee — and everything it represents. Think gym bags, pastel shakers, perfectly lit morning routines, Stanley cups, clean countertops with exactly one protein tub visible. Proffee core is wellness culture made photogenic: it's about signalling that you have your life together through the medium of a breakfast drink. It's aspirational without being unattainable, fitness-adjacent without being intimidating, and extremely, relentlessly filmable.